moorcroft

In 1897 Stoke-on-Trent pottery manufacturer James Macintyre & Co. Ltd. established a design studio within its works headed by 24 year-old William Moorcroft, a skilled exponent of art nouveau design. By the late 1890s he had introduced Florian Ware with strong art nouveau influences, produced by the technique of slipcasting or tubelining. This technique has been used in almost all of Moorcroft's art pottery ever since and is now its main distinction from other popular pottery manufacturers.

In 1912 Moorcroft resigned from James Macintyre & Co. Ltd and opened his own factory nearby. His eldest son, Walter took control of the business in 1945 and continued to develop it.

If you are looking for a particular Moorcroft piece, please contact us.  If are selling your Moorcroft piece or collection, please click here to enter the pieces that you would like to sell.  We look forward to hearing from you!